“What keeps you up at night?” I asked.
“Frankly, in this economy, I worry about sales, and getting a good price for my apples.”
I hung up the phone and thought about that. We happen to source bottles overseas. We also have a few really good food distribution centers in China. What if we put these two together?
I picked up the phone and let a rather surprised apple grower know,
“I think I solved that sales problem of yours.”
After that, he’s been calling for a lot more things these days.